Disclosure

How we make money

UK Care Advisor may earn money from carefully disclosed care enquiries, sponsorships or commercial relationships in the future.

At launch, provider listings and editorial guidance do not claim paid partnership status unless a real relationship exists.

Commercial activity must not hide regulator information, inflate rankings or imply that an enquiry guarantees availability, suitability or funding.

A disclosure note beside a care comparison worksheet

Editorial separation

Editorial pages should be useful before they ask for contact details. If paid provider links or referral relationships are introduced later, they must be labelled and technically marked where required.

A provider must not be presented as a partner until a real arrangement exists. A provider must not pay to hide negative official information.